NAME:
_______________________________ DATE ______________ Period ______
OVERVIEW:
Your group in your Social Studies class has been researching the
origin of a well-known convenience food, “Pot Tarts.” Below you will find the notes you and
your group compiled. Now you
must use all the notes, organize them, and write a well-organized
report.
|
YOUR TASK:
|
Þ
within six months
after post’s announcement, kellogg, post’s biggest competitor took post’s idea
and test-marketed pop-tarts in cleveland they sold out initial test run,
forty-five thousand cases
Þ
will october 6,
1951 (aged 91) and was a vegetarian for his whole life
Þ
will kellogg,
born april 7, 1860, along with his brother, john, co-invented flaked cereal
Þ
will and his
brother john looked for the vegetarian alternatives and found by boiling wheat
they could make a digestible bread-substitute by the process of boiling wheat
Þ
when asked if his
lack of education ever discouraged him, he said, “my pride wouldn’t let me
quit.”
Þ
thomas nangle
sued kellogg for damages in 1992, his pop-tarts caught fire in his toaster
Þ
professor patrick
michaud performed an experiment proving that, when left in the toaster too
long, strawberry pop-tarts could produce flames over a foot high (1994)
Þ
post cereals
first created “country squares” early 1960s after they developed a process of
enclosing dog food in foil packets to keep it fresh without refrigeration
Þ
post announced
their new product, 1963 but they weren’t ready to market it yet
Þ
kellogg’s pop
tarts didn’t have frosting then, kellogg thought that frosting would melt in
toaster
Þ
kellogg received
complaints that children might hug the toaster and burn themselves because
Þ
kellogg didn’t
invent pop tarts.
Þ
kellogg created a
cartoon character, milton the toaster, to promote pop-tarts to children 1971
Þ
kellogg chose the
name “pop tarts” because pop art was the craze at the time
Þ
frosted pot tarts
were introduced in 1967 by kellogg
Þ
commercial showed
child hugging milton the toaster
Þ
at age 14, will.
quit school to become a broom salesman.
he never got passed the sixth grade
Þ
forever changed
the way we eat breakfast
Þ
after 1994
pop-tarts began carry warning: "do not leave toasting appliances
unattended due to possible risk of fire."
Þ
accidentally, in
1894, will left a pot of boiled wheat to stand and it hardened but when put
through the rolling process, each grain of wheat emerged as a large, thin
flake.
Þ
1894, invented
cereal flakes as a healthy food
Þ
“i am myself
lamentably ignorant. the competition in the business world is such
that the people with good educations are usually those who succeed,” kellogg
said.
Þ
“country squares”
was too corny a name and never succeeded
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